Canadian Startup PumpUp Launches to Help Everyone Meet Their Hardest New Years’ Resolution

With the New Year around the corner, Waterloo’s PumpUp is launching just in time to help people lose those extra 20 pounds, run that 10k, or reach any other fitness goal.

With over 40% of new gym memberships cancelled in less than a year, people are looking for an easy-to-use solution that gives them the guidance and motivation needed to get fit. By asking a few questions about people’s fitness goals, where they want to work out and the equipment they like to use, PumpUp builds a high-quality workout designed specifically for each user.

PumpUp is meant for people who want to get started with a fitness routine but don’t know what to do, or those who want to take their fitness to the next level. PumpUp shows users what to do, how to do it, and over time, adapts their plans to ensure they don’t plateau.

“People aspire to be fit and live a healthy life but most people find difficulty in reaching their goals,” says Phil Jacobson, CEO of PumpUp. “We’re simplifying the experience by asking you what you want and taking care of the rest. Getting fit doesn’t have to be tough; people just need to be shown what to do.”

PumpUp was founded by Garrett Gottlieb and Phil in May 2012. The mobile tech startup is located in the University of Waterloo’s startup incubator, the VeloCity Garage.

The PumpUp App is available as a free download on the Apple App Store but following a free trial costs $4.99 per month on an annual subscription. However, to celebrate the launch, an annual subscription for PumpUp is $2.99 per month during January 2013.