Reach the Right Audience with CNW’s Newest Targeted Industry Lists

If there’s one thing we’ve learned from talking to journalists, it’s that none of them enjoy receiving news releases that have no bearing on the subject matter they cover.

Over the years, CNW has worked with news organizations to develop strategies for targeting the newswire to the right editors and journalists within newsrooms.

For those without in-house editorial systems, we developed filtering options at newswire.ca to enable users to tailor the feed for ultimate relevance. We also developed Targeted Industry Lists, a high precision e-distribution offering that has grown today to support 15 of Canada’s most newsworthy industries.

“CNW’s Targeted Industry Lists boost the visibility of your news by sharing it with the people who care most,” said Laurie Smith, CNW’s Senior Director Strategic Communications, Audience and Media Relations. “They also help maintain your credibility by keeping your news from those who care the least.”

  • Click to tweet: CNW adds 5 new Targeted Industry Lists for high precision news release e-distribution.

Designed to supplement newswire distribution, CNW Targeted Industry Lists consist of verified beat reporters, bloggers and influencers across major industries, including:

  • Automotive
  • Building and Housing – New
  • CSR/Environment
  • Education – New
  • Entertainment
  • Finance
  • Health
  • Labour – New
  • Lifestyle
  • Mining & Natural Resources
  • Oil and Gas
  • Retail
  • Sports – New
  • Technology
  • Transportation – New

Given today’s tumultuous media landscape and the ever-changing environment of the web and social platforms, many communicators find it difficult to keep their in-house distribution lists up-to-date. CNW’s Targeted Industry Lists are researched and maintained by a dedicated Media and Audience Relations team in full accordance with Canada’s Anti-Spam Legislation (CASL). In addition to accurate media contacts, our lists contain relevant non-media contacts that have opted-in to receive news releases issued by CNW clients.

“Today’s communicators need to be thinking beyond the newsroom,” adds Smith. “News releases are also useful for bloggers, industry associations and social media influencers seeking good content to share with their audiences.” 

If you would like to be added to one of CNW’s Targeted Industry Lists above, please contact CNWD@newswire.ca.

To learn more about targeting your communications download our article Driving Audience Awareness by Targeting Your News Release.