Research in Motion’s resilient attitude and determined approach will sustain its success

The interesting thing about bleeding edge technology is you live by the sword and you die by the sword.

blackberryThese are the words that Nick Bontis, an associate professor at McMaster University’s DeGroote School of Business, told the Globe and Mail.

He’s referring, primarily, to Research in Motion – in particular, one of its two new products, the Blackerry Torch. According to the Globe and Mail, RIM “once had the reputation of making no mistakes with its products, but its touchscreen strategy has been underwhelming so far.”

>It’s interesting that the Torch lacks the potent internal specs of competitors like the iPhone, because RIM’s other new product, the Playbook, boasts superior specs to its key competitor, the iPad. But RIM officials say that the specs don’t define the device, and nitpicky tech geeks aside, the Torch offers an immersive and impressive user experience.

The Canadian company rose to the top of the enterprise mobile market several years ago, and with little competition, it found the climb relatively easy. However, with the advents of the flashy iPhone and splashy Android OS phones, RIM has more recently felt the competitive heat – and a battered stock price is evidence.

But the company is built on making correct decisions and producing quality, reliable devices. The Torch and Playbook accomplish both smart decision-making and high-quality devices. It is not a company’s demise to see a slightly dwindling market share. The venerable BLackberry maker still dominates the enterprise force, an otherwise untapped market, and the company is relentless is pushing forward as it always has.

Those who say RIM is on the decline to death will be sorely mistaken when this Waterloo-born tech titan outlives its doubters.