Research In Motion handed out a whopping 6,000 prototype BlackBerry 10 devices to developers this morning before unveiling a bunch of features from the operating system at CTIA MobileCON 2012 in San Diego.
RIM knows it needs developers more than they need RIM. That’s why it’s doing everything in its power to lure them in and convince them to build apps for BB10. RIM has even gone so far as to serenade devs with a song, music video et al.
Further, product manager Jeff Gadway said on stage at the event that BlackBerry has now opened App World to developers for BB10 app submissions. The Waterloo company needs a strong opening portfolio of apps to drive early consumer adoption and create momentum.