RIM Partners with NHLPA to Launch Players’ PlayBook

Waterloo’s Research In Motion has teamed up with the National Hockey League Players’ Association to launch the Player’s PlayBook. It’s a video series that has five NHL players use a BlackBerry PlayBook off the ice and take daily videos of their adventures. Each player will record one 90-second, high-def video per day to the Players’ PlayBook website.

The five players are Martin Biron of the New York Rangers, Scott Hartnell of the Philadelphia Flyers, Bobby Ryan of the Anaheim Ducks, Michael Grabner of the New York Islanders, and Joffrey Lupul of some team I forget. (Oh, right… the Toronto Maple Leafs.) So far, you can see such epic adventures as Bobby snowmobiling with his girlfriend and Martin eating burgers with his children.

“NHL players live exciting lives both on and off the ice,” says Colin Campbell, NHLPA Director of Corporate Partnership. “This unique program gives fans an opportunity to get a glimpse into players’ lives in a way that has never been available to them in the past. This is very cool stuff. Together with BlackBerry, we’re thrilled to provide this access.”