With less than 48 hours to go before the release of the iPhone in Canada, Rogers has announced a limited-time offer that is unlikely to bring an unprecedented consumer revolt to an end. The announcement from this morning reads:
Effective July 11, and as a limited time promotional offer for customers who activate by August 31 on a three year contract, a data-only offering of 6GB of data for $30 per month is being made available that can be added to any in-market voice plan. For example, with 6GB of data, iPhone 3G users can visit 35,952 web pages, or send and receive 157,286 emails, or watch 6,292 minutes of YouTube videos each and every month.
New Canadian iPhone 3G customers will also have the choice to select from Rogers Wireless’ existing voice and smartphone data plans and/or additional features to best suit their needs, or from Rogers Wireless’ value bundled plans specifically for iPhone 3G. Existing Rogers Wireless customers can keep their current voice service plan and select a separate data plan to meet their needs or choose from other plans after checking their individual upgrade eligibility.
But the online petition from RuinedIphone.com to be delivered to Rogers on iPhone release day is already at close to 60,000 names as of tonight. The signatories are adamant that Rogers’ offering is simply not enough. Meanwhile, Apple is so disgusted at the high rates Rogers is charging for its 3G plans that it won’t be selling the iPhone in its Apple stores.
Can Rogers withstand this perfect storm of untypical Canadian consumer anger? Even if it gets through this, the Rogers brand may be irrevocably damaged.