Rogers Media creates Chief Digital Officer role

Today Rogers Media Inc. announced the appointment of Jason Tafler to the newly created position, Chief Digital Officer. Rogers Media is a division of Rogers Communications and operates Rogers Broadcasting and Rogers Publishing. 

A veteran of the U.S. and Canadian digital sector, Tafler comes to Rogers from PointRoll, a leading provider of innovative digital marketing solutions and technology based in Pennsylvania. 

Tafler will be responsible for strategic and operational leadership for the Digital division of Rogers Media with accountability for financial and operational targets.  Rogers Digital Media is responsible for over 250 Rogers Digital products including brand websites, mobile products and client microsites as well as pure digital plays such as Sweetspot.ca,  BRANCHEZ -VOUS!, PoolExpert and Canadian Parents. 

The range of partnerships and acquisitions brings Rogers Digital Media over 16 million unique viewers per month and reaches 65% of Canadians online.  As well, Rogers Digital Media provides ad solutions and content for Rogers Communications and ad representation for foreign clients.

Tafler grew up in Toronto and has spent most of the past decade of his career in the U.S. building, advising and investing in entrepreneurial growth-oriented companies in the media, advertising and technology industries.  He joined PointRoll in 2005 and became CEO in 2008.  Prior to PointRoll, he worked in a boutique investment bank in New York and with Zoomer Media and First Marathon Securities in Canada.

Photo: PaidContent.org