Rogers nabs naming rights in TELUS’ backyard

The Vancouver Canucks announced today that Rogers Communications has purchased the naming rights to the home of the NHL franchise and the rink formerly known as GM Place will now be Rogers Arena.

Smart move on Rogers part as they now have a crown jewel smack in the middle of TELUS’ hometown.

According to Rogers’ president and CEO Nadir Mohamed it is about more than exclusive advertising rights and branding opportunities.

“Frankly, it signals that we’re here to grow and we’re committed to growing in a very significant way,” Mr. Mohamed said in an interview. “It’s right in the middle of the city. We get a tremendous presence. It builds on the investments we’ve already made.”

Vancouver Canucks chairman Francesco Aquilini called the agreement a “perfect fit” and said that Rogers “understands the sports business.”