Rogers, Shaw Join Forces to Launch Made-in-Canada Netflix Competitor Called ‘Shomi’

Rogers Communications and Shaw Communications have joined forces to launch shomi, a new streaming service in Canada that aims to take on Netflix.

Shomi is slated to launch in beta for Rogers and Shaw customers and will be available for streaming via tablets, smartphones, the web, Xbox 360, and set top boxes.

Scheduled to launch in early November, shomi will cost $9 per month.

Shomi “features prior seasons of the most popular shows on TV today, iconic series from the past, cult-classic and fan-favourite films, as well as a library of family-friendly kids programming,” according to Rogers. The service combines a team of programming experts with algorithmic technology “to help you pick what you actually want to watch,” adds Shaw.

Shomi will launch with 14,000 episodes, 11,000 hours of television, 1,200 movie titles, and 340 television series. 30% of all content on shomi will be Canadian, the companies say. Shomi accounts will be able to house up to six different profiles per household.


Shomi will have a “visually appealing interface,” though the teaser video above doesn’t show it.


“We’ve taken the time to talk with Canadians to find out what they want and to create an unbelievable user experience,” said Keith Pelley, president of Rogers Media. “They told us loud and clear: they want all the past seasons of the most popular, current TV shows and they want it to be easy.”

“We keenly understand the media landscape is rapidly changing and that viewers are looking for greater flexibility when it comes to what they watch and how they watch it,” said Barbara Williams, senior vice president of content for Shaw Media. “Shomi is our first step into the new world of content streaming and we’re so pleased to be able to bring this made-in-Canada service to the market.”

In Canada, Netflix accounts for up to one-third of all internet traffic during peak hours, making it a formidable foe.