After 20 years of traversing the globe to create the gold standard in print, photojournalism and video, VICE Media will return home to Canada to team up with Rogers and establish a state-of-the-art multimedia production studio.
The new Toronto studio, which will operate under VICE’s creative direction, will be dedicated to producing the very best Canadian content for mobiles, tablets, computers and TV screens and will be exported around the world.
“We wanted to build a powerhouse for Canadian digital content focused on 18 to 34-year-olds,” said Guy Laurence, President and Chief Executive Officer, Rogers. “VICE was the obvious choice to partner with. They started in Canada but then moved to New York to prove they could build a global media company, which they’ve done. However, they’ve never forgotten their Canadian roots and have always wanted to open a Canadian production studio.”
“It was 20 years ago, deep down in the port of Old Montreal that we set out to try and make a magazine that didn’t suck. This year we return to the homeland, all our hard lessons learned, to build from scratch a completely horizontally and vertically integrated ultra-modern media entity,” Shane Smith, Founder, VICE Media, said.
“We’ll build something truly special, deeply innovative and dedicated to the youth of this country,” Smith continued. “This revolutionary idea puts us not only at the forefront of tech/media space in Canada but we believe our bold experiment will be followed by media and tech companies around the world. Why? Because this is the future of media.”
VICE Canada properties will form part of a $100 million joint venture between Rogers and VICE Media that includes:
- The VICE Canada Studio, a multimedia, state-of-the-art production facility based in Toronto
- The VICE TV Network, a dedicated Canadian TV channel distributed throughout Canada
- Mobile content, including exclusives and adapted content;
- VICE’s network of Canadian digital properties, featuring more Canadian content.
VICE Studio, VICE Mobile, and VICE PLUS will launch in Canada in 2015.
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