The Royal Bank of Canada recently launched a free mobile app for its clients. Available for BlackBerry models and Apple devices—iPhone, iPad, and iPod Touch—the app brings RBC’s online banking experience to your mobile gadget.
Where competing banks’ apps follow the lazy trend of being browser-based, replicating a PC experience instead of fully utilizing mobile capabilities, RBC’s app is tailored to your mobile device.
“RBC has offered mobile banking services to our clients since 2008 and our new integrated apps leverage the capability of the device to create a simple and easy to use experience,” said James McGuire, vice president of digital strategy and experience at RBC. “In an era of long work days and short week-ends, getting more done can be challenging. We are taking convenience and control to a new level by providing customers with the ability to stay connected with their finances on their schedule.”
The biggest concern with mobile banking isn’t convenience, however; it’s security. But RBC assures its clients they’re safe as can be: it offers the same safety and security guarantee as its online banking security guarantee. So if an unauthorized transaction is conducted through an RBC mobile banking service, you’ll will be reimbursed for any resulting losses to those accounts.
“We understand how important information security and privacy are and we are providing customers with the same safety and security guarantee that’s offered with our online banking services,” affirms James. “If an unauthorized transaction is conducted through an RBC mobile banking service, clients will be reimbursed for any resulting losses to those accounts.”
An RBC client myself, I downloaded the app the moment it became available to test it out. It’s a robust, full-service package that isn’t short on capabilities. You can do all the basics: view account balances for all personal and business accounts, view details on your credit card, mortgage, line of credit, and/or loan, and view transaction and payment histories for all of these accounts. But more than that, you can truly bank: pay any bill as you would through online banking, transfer funds between any of your RBC accounts, send internet email money transfers and third party payments, and—though why would you need to?—locate a branch or ATM.