Includes Canadian Startups Among Wearable Launch Partners

We’re on the verge of a significant shift in computing technology – wearable computers.

As smartphones and tablets enter maturity, the wearables category – expected to be worth hundreds of millions of dollars in just a few years (IDC) – represents a burgeoning category in its infancy that is ushering in a new era of computing for consumers and business.

Today announced the industry’s first initiative for wearable computing in the enterprise – Salesforce Wear.

Salesforce Wear’s launch partners include the usual wearable suspects – Google Glass, FitBit, and Samsung. But they also include three hot Canadian startups – Waterloo’s Thalmic Labs, Toronto’s Bionym, and Montreal’s OMsignal.

“Wearables are the next phase of the mobile revolution,” said Daniel Debow, SVP, emerging technologies, “With Salesforce Wear, companies can now capture the massive opportunity these devices offer to connect with customers in new ways.”

The dramatic explosion of wearables creates a tremendous opportunity for businesses to connect with customers, partners and employees in entirely new ways. According to an IHS white paper titled Wearable Technology – Market Assessment, roughly 50 million wearable units will be sold in 2014, and more than 180 million are predicted to sell in 2018.

With the massive number of devices coming into market, it is imperative that companies understand how consumers will operate in a hands-free world. Salesforce believes wearables are the future of mobile and through this initiative companies can now discover new ways to market, sell, and service.

Salesforce Wear Developer Pack is now generally available and is included with all user licenses of Salesforce CRM and the Salesforce Platform.