Saving animals with social media


On February 2nd, 2010, Artez Interactive presented a session called “How do you #raise money if you’re not @BarackObama?” as part of Social Media Week in Toronto.

The first speaker was Misty Meeks who is the Online Communications Manager for the World Society for the Protection of Animals.

In 2007, Misty convinced WSPA to invest in social media.  Today she leads social media development for WSPA on an international level.  During her presentation, she provided an overview  of WSPA’s approach that successfully integrates social media with fundraising.

Below is Misty Meeks’ presentation:


Do you know of any examples of international non-profits and charity’s that have successfully integrated social media in their fundraising intitiatives?  As always, we love to hear your thoughts.