ScoreMobile showcases Integration with BBM at BlackBerry DEVCON 2010

Earlier this week at the BlackBerry Developers Conference Toronto’s Score Media demonstrated forthcoming features and functionality for their ScoreMobile App that leverage the newly announced BlackBerry Messenger SDK.

In months to come, ScoreMobile users will be able to directly access BBM contact lists, share news, scores and photos, and invite friends to download the app. The BBM SDK will also allow ScoreMobile users to create groups for trash talking, sharing status updates, and setting sport-specific custom avatars.

Many sports fans already use BBM during live events and the ability to embed its functionality within ScoreMobile will deepen user engagement, lengthen session visits, and virally grow the user base.