ScreenScape Networks announced yesterday that it has entered into a content provider agreement with the Canadian Broadcasting Corporation.
ScreenScape makes software that helps businesses connect and control screens over the Internet. Brand marketers and retail networks use ScreenScape to publish digital signage content on screens inside their stores.
The agreement that will make digital news feeds provided by CBC/Radio-Canada available to ScreenScape customers on a premium “pay-per-use” basis.
Other kinds of organizations, such as health clinics, university campuses and professional service providers use ScreenScape content to inform and entertain.
ScreenScape customers will be able to choose individual categories and run the CBC/Radio-Canada content alongside their own branded messages and ads in a customized playlist.
“ScreenScape makes it easier for businesses of all sizes to deliver high-quality digital signage. It is a good fit with CBC/Radio-Canada: our fast-breaking news coverage is recognized as being best-of-class, and is renowned worldwide.” says Bob Kerr, the National Director of CBC/Radio-Canada’s Distribution Division.
“CBC/Radio-Canada has been a leader in digital signage since its inception in Canada, and demand for our signage product continues to grow. Our agreement with ScreenScape allows us to make our News content available to digital signage clients of all sizes in a way that is scalable and efficient.”
“By bundling CBC/Radio-Canada premium content with our easy to use content management tools, we are able to offer our customers a range of compelling new programming options” commented ScreenScape CEO, Mark Hemphill. “This is content CBC/Radio-Canada is well known for, and simply great at producing. The feeds are fully managed and served up in the order of minutes, which helps our customers keep their programming fresh and full of relevant content.”
The launch of the premium CBC/Radio-Canada content on the ScreenScape network will be focused on news video in both of Canada’s official languages. Future enhancements will include dedicated video feeds with onscreen closed captioning, and integration of CBC/Radio-Canada text news headlines.