Two weeks from now on June 9 – 11th, Search Marketers, Business Owners, and the media will converge in Toronto for Canada’s premiere event for the online marketing community. Search Engine Strategies Toronto, taking place at the Hyatt Regency will showcase both Canadian and International speakers as search marketers from across the country and around the globe gather to share information and learn more about the unique online character and quality of the Canadian marketplace.
Like most conferences, SES Toronto carries keynote sessions, hands on training, seminars, an exhibit hall for marketplace vendors to ‘display’ their wares, networking events and parties.
It is shaping up to be an interesting year for the conference as organizers bring a number of ‘new’ topics including ‘Video: the Next Marketing Frontier”, “Twitter Nation”, and “Search, PR & the Social Butterfly” along with all the usual suspects: pay-per-click (PPC) management, search engine optimization (SEO), social media, mobile platforms, link building, duplicate content, video optimization, site optimization and other topical subjects.
Day one, June 9th starts off with a Keynote by none other than the ‘grandfather’ of the discipline of Information Architecture and President of Semantic Studios, Peter Morville. Peter will be discussing his ideas about search patterns and website ‘findability. Peter’s bestselling books include Information Architecture for the World Wide Web and Ambient Findability and his most recent book Search Patterns: Design for Discovery, a practical guide for building effective search applications was published in January of this year. His ideas and work on the future of search have been covered by mainstream media across the United States including Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. You can watch a recent Video of Peter Morville speaking about a previous SES session.
Day two, June 10th brings the always charming Maile Ohye, Senior Developer Programs Engineer at Google to the Keynote slot. A key member of the Google Webmaster Central Team, Maile organizes the outreach efforts and is responsible for the always helpful Webmaster Central Blog, answering technical questions and sharing optimization advice. She will be sharing new features and new techniques for getting the most out of Webmaster Central. Maile spent several years as a systems integration consultant in the pharmaceutical and technology industries as well as for the Department of Defense.
To learn more about the show, you can visit their website, facebook page or follow them on Twitter and we will be posting many articles throughout the show highlighting interesting speakers, topics and sessions.