Sex: On the Internet, it’s worth $13,000,000

Who says sex doesn’t sell?

Sex.com certainly does. Domain name “sex.com” recently sold for a staggering $13 million—the highest amount ever paid for a domain name.

domainsEscom was the prior owner, but went into bankruptcy. Sex.com then went on auction this summer, and Caribbean-based Clover Holdings won it with that enormous bid.

The storied domain has had many owners and as been at the helm of tens of millions of dollars in sales, purchases, and even legal battles.

Fund.com is the second-biggest domain-only purchase all-time at $10 million, with Porn.com in third at $9.5 million, and Diamonds.com, Slots.com, and Toys.com rounding out the top six with $7.5, $5.5, and $5.1 respectively. Big purchase based around domain names but including other property include QuinStreet’s $18-million purchase of internet.com and insure.com for $16 million.