Since its launch onto the startup scene last year, ShopLocket has become a Canadian startup success story.
They joined Extreme Startups in the spring and raised one million dollars in seed funding from investors including Extreme Venture Partners, Valar Ventures, Rho Canada Ventures, BDC Venture Capital, Relay Venture, and a number of angel investors. Now eight months after its launch, ShopLocket is increasing its scope and positioning itself as the go-to ecommerce tool for professional sellers.
Marketing itself as “the easiest way to sell professionally online,” ShopLocket provides online sellers with a lightweight ecommerce tool that can be easily added to any website, blog, or Facebook page. While their early clients tended to sell low-cost products at low volumes, they are now working to attract clients whom they dub as “professional sellers.” These are people whose products sell at a higher price point and at higher volumes. This works particularly well for users who already have demand for their product and a web presence but don’t have the infrastructure to facilitate a sale on their own website or require a storefront presence.
Through the support of the government-funded Canadian Technology Accelerator initiative, ShopLocket cofounder Katherine Hauge has been in San Francisco meeting with potential professional sellers and inducting a few into ShopLocket’s month-old private-beta program. This program facilitates continued product pre-ordering for companies transitioning out of Kickstarter and Indiegogo campaigns.
Clients in this beta include water-filtration company SOMA, who raised $147,444 on KickStarter, and PopSlate, who raised $219,536 on Indigogo. This beta period provides these companies with the continued ability to facilitate product pre-orders while giving ShopLocket deeper insight into the needs of professional-sellers.
ShopLocket has been using this beta program to further develop and improve the online purchasing experience for their new clientele. Product modifications include giving sellers increased control of the sales process, enabling better customize their widget, and increasing ShopLocket’s product integrations.
Most significant, they have made the buying process a one-page process allowing buyers to remain on the same page throughout the purchase—a highly-requested feature by professional sellers.
While they are focusing on professional sellers, ShopLocket will still continue to support their existing clients and product changes should only make the ShopLocket selling experience better for everyone. According to ShopLocket’s other cofounder, Andrew Louis, “we’re happy if our sellers are selling”—making ShopLocket a sure bet for anyone looking to sell something online.