Visual search platform Slyce and Tilly’s, one of America’s leading specialty retailers in the action sports industry, this week announced the creation of “Tilly’s SNAP SHOP”.
The brand new service integrates Slyce visual search technology with Tillys.com and enables Tilly’s shoppers to open the mobile website on their smartphone, snap photos of desired items within any of Tilly’s seasonal collection catalogs, and purchase the item directly at the moment of impulse.
Tilly’s SNAP SHOP will be accessible to customers viewing the Fall catalog which is due for circulation early next month.
A future deployment of the visual search technology is likely to include the ability for Tilly’s customers to snap images of any fashion item in the real world and be provided with all direct or close matching products from the Tilly’s product line, based on type, style, color and distinguishing features. These will then be immediately available to purchase.