SmashLAB’s hits the Time Design 100

Vancouver design studio smashLAB has been included in Time Magazine’s Design 100 list as an example of designers doing their part to reduce greenhouse gas emissions. Through the firm’s website, smashLAB has created a network of designers dedicated to creating the lowest possible carbon footprint from their work. Over 1,500 designers have already used the site to pledge to use more sustainable practices, such as actually deciding if a print run is necessary when a digital file can achieve the same ends. smashLAB shared page space with Holt Renfrew, Yves St Laurent and IKEA, amongst others. The entire Design 100 list is also available online.