Social media metrics tool SWIX launches

SWIX, the social media metrics web app I previewed last month, has launched to the public today. 

SWIX is a web-based application that monitors social media campaigns, pulling in data from Twitter, Facebook, Flickr, blogs and whole bunch of other social media sites and builds reports around that information.

Included is an ROI calculator that quickly calculates and reports the cost per impression of various elements of a social media campaign as well as included a grand total, giving a complete overview of how successful (or unsuccessful) an online marketing campaign has been.

Sign up for an account at, where prices for an account range from free to $249 per month, depending on the features.

In the video below, SWIX VP of poducts Craig Fitzpatrick provides a two-minute overview of the product.