Social media tracker Visible Technologies secures $22 Million

Bellevue’s Visible Technologies – a leading provider of social media monitoring and engagement solutions – announced today that it has secured a Series C round of $22 Million in funding led by new investor Investor Growth Capital (IGC).

IGC is the growth-stage venture capital arm of Investor AB, a Nordic-based publicly traded investment holding company. IGC joins existing investors Centurion Holdings, Ignition Partners, In-Q-Tel and WPP.

“The ability of brands to tap into online consumer conversations continues to transform the way companies do business-from customer service and public relations to R&D and product development,” said Dan Vetras, CEO of Visible Technologies. “This funding allows us to accelerate our growth path to continue meeting the demands of global customers and help them drive real business results through successful online consumer engagement. We chose IGC as our partners to lead the round for their market expertise, track record in creating sector-leading companies and ability to help us expand in markets outside North America, especially in Europe.”

Visible will use the financing to further strengthen its technology platform and expand into international markets.

As today’s funding announcement validates, the market for social media monitoring and engagement platforms is growing exponentially with savvy brands listening and engaging with their customers online.

Visible Technologies won the Commercial Product or Service of the Year Award at the 2009 WTIA Industry Achievement Awards.

Hat Tip to TechFlash’s John Cook.