Social Mention wins MySpace Developer Challenge prize

Social media search and analysis platform Social Mention won $10,000 for the Most Innovative Use of Open Search API in the MySpace Developer Challenge.

Created by Ottawa web developer Jon Cianciullo, Social Mention is a real-time search that scans blogs and social media sites (including MySpace) for keywords and provides aggregated results, along with analysis.

Analysis of the search results include sentiment (was the mention positive, negative or neutral?) and also calculates whether the people discussing the keyword are passionate, the reach the keyword has and the likelyhood that the keyword is being discussed.

Social Mention also provides a daily alerts feature, a third-party API as well as widgets and plug-ins.