Spectra7 this week announced the launch of CouchConnect, which it describes as a simple, portable 16-foot “plug and play” solution capable of delivering true, real-time 1080p HD or 4K UltraHD from a mobile device to a main screen.
The Canadian company, headquartered in Markham, Ontario, made the announcment at this year’s Consumer Electronics Show in Las Vegas.
The market for mobile devices connected to the main TV screen is projected to grow to US $5.9 billion by 201,7 according to research firm The Intersection, as users choose to enhance their viewing experience with a second screen. The fabless semiconductors R&D company says that its ultra-thin solution will enable “unprecedented ‘plug and play’ portability between any mobile device and the TV in any location at a retail price up to seventy-five percent lower than any other streaming device on the market today.”
CouchConnect will first be available on Walmart’s online store, accoding to Spectra7.
“With nearly a quarter of a billion HDMI enabled mobile devices and multiple HDMI ports available in the hundreds of millions of main screen televisions shipped each year, we believe that second screen viewership is poised to grow exponentially,” said Tony Stelliga, CEO of Spectra7.
“The worldwide reach of Walmart.com as a leading online retailer of high demand products will make CouchConnect easily accessible at a very attractive price point, enabling an enriched TV and mobile viewing experience for consumers everywhere,” he added.
Part of the Greater Toronto Area, York Region and its local municipalities including Markham, Richmond Hill, Vaughan and Newmarket, are home to 3,900 information and communications technology (ICT) companies, making it Canada’s highest ICT industry concentration and the leading enterprise solutions technology cluster.