Spoon Tackles Big Restaurant Market with Launch in New York City

Vancouver-born startup Spoon has launched its text-based meal delivery service in the Big Apple.

The Gastown-based company provides “a simple personal meal delivery service for individuals who have busy schedules but still want great meal options,” according to founders Sherwyn Poon, Regina Wong, and Fouad Farraj. Now it’s tackling one of the most densely populated, restaurant-rich markets in North America.

Spoon communicates with its users through text messaging: every weekday morning, Spoon sends its users a curated menu of two dishes from local restaurants via text. To order, users decide between the two options and text back with a selection, “a” or “b.”

“We’re excited to bring Spoon to one of the busiest cities in the world,” said Wong. “There are so many people in New York who would appreciate the convenience of this service.”

Traditional online meal delivery services require users to sift through restaurants and menu items, then go through a process of answering questions about delivery addresses and methods of payment. Further, there is usually a delivery charge or minimum order amount for each restaurant.

“If you’re already hungry or having decision paralysis, ordering dinner delivery at the office can be an unappetizing task,” Poon.

The prices for Spoon’s meals range from $15 to $30, which includes the cost of food, tax, tips, and delivery. Meals are prepared by highly rated restaurants such as Shake Shack, Empanada Mama, and Blue Smoke.

In NYC Spoon says it is currently servicing addresses south of 59th street. Individuals can request invites.