Spotful, Shopify Collaborate on ‘Video Commerce’ App

Spotful has released a new video commerce app for the Shopify platform.

Spotful, based in Montreal, released a toolset over the summer that allowed publishers to embed web apps into shareable videos. The FounderFuel graduate has now married their tools into Shopify to offer merchants an opportunity to improve customer conversion inside video.

“We found an immediate fit with the Shopify team and we’re thrilled to be releasing this new application together,” says Spotful CEO Andrew Murray. “Our hope is that by complementing Shopify’s commitment to users with our vision and technical solutions, we’ll enable an unparalleled online shopping experience to both customers and merchants.”

The new Spotful application allows Shopify merchants to sync their inventory with an online video editor. Then, they can embed product information and a shopping cart inside videos simply by selecting products they would like to feature.

“Merchants are always looking for new and innovative ways to sell their products and reach new customers,” said Atlee Clark, App Store & Third Party Developer Ecosystem Lead at Shopify.

“The impact of this application is huge,” added Murray.