Toronto Startup Wants to Change Branding Landscape for Small Businesses

Toronto-based StickerYou believes it has developed an online platform that lets small businesses affordably brand their products and market.

Even on a tight budget, young companies can compete with established consumer product businesses, StickerYou says. They can stand out from the crowd “by creating high quality custom product packaging labels in the quantities needed, but at a cost they can afford,” according to the Canadian company.

At StickerYou, customers can upload their label design to the platform or design a label using the Sticker Editor, and then choose from a variety of materials. No other packaging label supplier in the world has an online interface where customers can create their own custom contour die cut labels. However, StickerYou’s algorithm creates a unique die-cut that conforms to the exact shape and size of their design – breakthrough technology developed by StickerYou.

The startup believes this opens up possibilities for innovative packaging designs as labels can be created to exact sizes and specifications to fit any type of packaging.



98% of the companies in North America are classified as small businesses, with an average of 180,000 new businesses entering the market each year. With this much competition, “attractive branding and packaging is more important than ever, StickerYou says.

“Businesses today are embracing innovation and implementing new products at unprecedented speed,” says CEO Andrew Witkin. “StickerYou is the first online technology that meets the exact labeling needs of the customer, letting them be innovative, while only paying for what they need.”

StickerYou was founded in 2008.