Stop Getting Screwed: Mobilicity gets naughty and promotes $69 couples plan with free condoms

Mobilicity is getting a little naughty this Valentine’s Day.

Mobilicity’s $69 couples plan isn’t brand new. But it didn’t carry much sexual innuendo until this Valentine’s weekend, where the wireless startup took to the streets with its “Stop Getting Screwed” campaign, which suggests the Big Three telcos are screwing you over—perhaps even, depending how literally you take it, raping you.

The promotion involves girls walking around Toronto, Ottawa, and Edmonton in branded outfits handing out condoms. I don’t know that I associate phone plans with love and sex, but I must tip my hat to quite possibly the most sexually charged telco promotion Canada’s ever had the pleasure of experiencing. Pun intended.