Toronto’s Sysomos Inc. unveiled two new services today that promise to leapfrog current offerings in the social media analytics space. Sysomos’ Media Analysis Platform (MA) and Sysomos Heartbeat offer real-time access to an extensive database of social and traditional media conversations, as well as detailed information about sentiment, geo-demographics and key influencers.
“We provide businesses, brands and agencies with the kind of real-time insight they haven’t been able to get before,” said Nick Koudas, Sysomos’ co-founder and CEO. “We help them see not only what’s happening but where it is happening, what it means, and who’s driving the most important or relevant conversations. We can give users a level of granularity and context that is currently unequalled in the industry.”
Sysomos’ MAP lets customers analyze and understand social and traditional media conversations, including blogs, news articles, social networks, forums, video sites and micro-blogs. MAP offers real-time results, geo-demographic and key influencer information, collaboration tools, and value-added information to generate detailed reports.
Sysomos’ Heartbeat is a cost-effective, real-time monitoring and measurement service that constantly updates snapshots of social media conversations.
Sysomos was started in 2005 and its investors include GrowthWorks and the Ontario Centres of Excellence.