Tablet gaming generated nearly $500 million in revenue last year—not bad for a newly emerging market. But being in infancy, there’s plenty of room for growth, and Juniper Research is predicting intense momentum through 2014.
According to the research firm, tablet gaming will become a $3-billion-plus market within two years, as tablets continue to land in more consumers’ hands and developers craft bigger and better games for the devices. As Juniper notes, tablets have been going to higher-income households, where the demographics tend to buy more games and also buy more in-game items.
“The tablet is the perfect device for playing mobile games,” said report author Charlotte Miller. “The screens are large enough for the user to see the action, no matter how big their hands are.”
“Tablet owners also tend to have a larger disposable income,” she added, “as tablets are often bought outright rather than subsidised by operators. Higher user satisfaction with games and a bigger wallet mean that tablet games look to be highly lucrative.”
While some console games have begun to appear on the iPad, Juniper forecasts that social and casual games will continue to generate the vast majority of revenue. And by 2016, the firm anticipates tablets to account for one-third of all mobile game revenues, closing in on smartphone and portable gaming sales, the latter of which has stagnated in recent years.