Motivated Okanagan Gamers Support Free the Children Campaign with Gaming Marathon

Get ready to shift your perception of gamers—long portrayed as basement-dwelling outcasts fixated only on leveling up or unlocking achievements—to highly motivated social good-doers. Get ready for the Team Brocket Gaming Marathon.

For 24 hours this weekend, starting at noon on April 20, a group of UBC Okanagan students in Kelowna will play Dota 2 in an attempt to raise $10,000 for Free The Children, an international charity and youth movement focused on providing education, clean water and sanitation, health, alternative income and livelihood, and agriculture and food security in developing nations.

“We’ve come to realize that there are many children that not only have limited resources, but a limited life expectancy,” says Geoffrey Webb, coordinator of the initiative. “It gives us the opportunity to be high impact, accountable, and innovative. Since starting these marathons two years ago, we have raised money without any administration costs. We are dedicated, passionate, committed and continue to be grateful and appreciate what we have, and the ability to help others.”



Team Brocket will be joined by members of the global Dota community, with other teams from North America and Europe contributing as well. Local sponsors such as WTFast and Accelerate Okanagan are making the event possible.

Supporters can contribute via the FundRazr campaign, follow the conversation on Twitter using the hashtag #Gamerz4Good, and view a livestream of the marathon. Donors of $20 or more to the campaign will be eligible to win prizes donated by SteelSeries including mice, headsets and keyboards, and all donors will have the satisfaction of knowing they are helping a dedicated group of selfless gamers help those who need it the most.

Last year’s award-winning “ShareCraft 2012: Save The Children Challenge” saw a dedicated group of hardcore gamers raise over $1,000,000 for famine-affected children in the Horn of Africa via the FundRazr crowdfunding platform. The success of events such as these continue to move hardcore gamers to the forefront of the crowdfunding movement and beyond the stereotypes associated with them. Fundraisers and philanthropists alike will want to consider mobilizing #Gamerz4Good in support of their causes in the future.