Telefilm Canada recently announced that they will be supporting an initiative aimed at helping Canadian films with distribution utilizing innovative online and social media marketing initiatives. Telefilm is offering up to $50,000 to winning applicants.
According to the press release,
Eligible distribution companies will obtain financial support from Telefilm for designing promotional campaigns that include online marketing by making use of search-engine optimization or Web technologies in general; by producing a content-rich website; by creating content for such social media tools as blogs, Facebook, Twitter and YouTube; or by using online advertising. In order to measure the strategies’ effectiveness, distributors will be invited to make use of recognized online marketing and Web audience analysis tools, and even to use companies with expertise in this area.
For more information on this initiative please visit the program website at Web-Cine 360.