While taking part in Ciné-Québec last week, Telefilm Canada announced the launch of Web-Ciné 360, a pilot initiative aimed at encouraging the integration of online marketing and the use of social media tools into distribution strategies for Canadian films ahead of the films’ theatrical release.
In order to accelerate the industry’s adoption of these new interactive tools intended to strengthen film promotion and marketing, Telefilm will offer financial assistance as well as training to distributors submitting eligible projects. In its pilot phase, the initiative targets French-language feature films.
Film distributors wanting to take advantage of this new Telefilm support under the Web-Ciné 360 project must include online marketing in their promotional strategy by making use of search engine optimization or web technologies in general; by producing a content-rich website; by creating content for such social media tools as blogs, Facebook, Twitter and YouTube; or by using online advertising.
Distributors can submit their projects until April 2nd. For further details regarding eligibility criteria, please visit Telefilm Canada’s website.
Hat tip to Riz Kheraj for the info.