Telus to Launch Fleet of Taxis with Free Mobile Device Charging for Canadians

Telus is unveiling the first-ever fleet of taxis in Canada featuring cell phone and tablet chargers.

Rolling out over the coming months in 1,000 cabs across Toronto, Montreal, Calgary and Vancouver, users will be able to power up their devices free of charge while on-the-go.

 “It’s Murphy’s Law that your device battery will die right when you seem to need it the most,” says Anne-Marie Laberge, Vice President of Brand and Marketing Communications at Telus. “We’ve all been there: running late for a dinner date with friends or in between meetings when your phone dies before an important conference call. Our in-taxi chargers are just one way that we’re working to put customers first—they offer a simple convenience that will go a long way in making their lives easier and more connected.”

Taxis will be equipped with a power docking station located on the backside of the passenger seat headrest and will work with any phone or tablet, the Vancouver-based telco says.

“From the late-night crowd trying to meet friends, to business professionals who need to jump on a conference call, phone charging stations in taxis are a great solution to this common predicament,” says Zachary Killam, CEO of Play Taxi Media, Telus’ partner for the initiative.

The in-taxi device chargers will be available through 2015 with Blacktop & Checker Cabs in Vancouver, Mayfair Taxi in Calgary, Ambassador Taxis in Toronto and Taxi Union in Montreal. Telus notes that the program will grow to include additional taxi companies over the coming months.