Telus is planning to raise up to $250,000 for the Toronto chapter of Junior Achievement and an additional $250,000 in the combined cities of Vancouver, Edmonton and Calgary.
How will it do this? Every time a business purchases a smartphone, Telus will donate $50 to Junior Achievement. To reach its goal by the end of 2011, Telus will have to sell 10,000 smartphones to business in the appropriate cities.
In 2010, Telus was recognized as the world’s most philanthropic company.