On March 31st, Tesla Motors CEO Elon Musk announced the release of the Tesla Model 3, a 100% electric vehicle with a starting price of $35,000 USD.
With mass production and distribution set to begin in late 2017, Tesla has started taking reservations and deposits for consumers wishing to purchase a Model 3.
As a means of demonstrating their commitment to environmentally sustainable technology, Burnaby’s Traction on Demand announced they will be covering the cost of the deposits for employees wishing to purchase a Model 3 as a part of their Go Electric program.
“Tesla has proven that sustainable transportation is here. Their automotive program has turned the industry on its side in every way. They have created automobiles that are more efficient, that are multiples safer and that actually improves over time through. While Tesla vehicles have been on the road for 8 years, the Model 3 brings this technology to the masses,” said Greg Malpass, Founder and CEO of Traction.
“As a Software-as-a -Service provider in BC that has specific policies to reduce air travel, Traction meets stringent environmental standards. This program is a proactive move to put our dollars into action and to invest in the single most important thing there is, our planet. We hope to inspire others to do the same. “
Malpass believes a large number of Traction’s almost 200-person staff will take him up on the offer. “I’m just so excited by the prospect of driving into work and seeing a parking lot full of Teslas.”