Low-ball CBC-BCE Bid Could Give Olympic Broadcasting Rights To Yahoo

According to a report in the Globe and Mail yesterday, Yahoo is considering entering the bidding for the Canadian rights to the 2014 Winter Games in Sochi and the 2016 Summer Games in Rio De Janeiro.

Yahoo’s move comes after a rejected low-ball bid from the CBC and partner Bell Canada to the International Olympic Committee. The Globe reports that the CBC-BCE consortium were unwilling to put in a larger bid because of uncertainty over whether the NHL will allow its star players to participate in Sochi.

The failed bid opens the door to a higher bid from Yahoo, who is considering using the Canadian broadcast rights as an opportunity to enhance its reputation as a content producer. If Yahoo wins the rights, it could broadcast the games on its online channels; or it could stream through an online partner like Netflix; or it could licence TV stations to broadcast the games.