The Art of Marketing – June 14th in Calgary

TechVibes has already given away two tickets to The Art of Marketing, coming to town on June 14th. There are still a few tickets left to the event, which looks to be good. They’ve nabbed Gary Vanerchuk, who will be reducing his speaking engagements after this. Also scheduled to speak is Chip Heath, co-author of the book Made to Stick and new book, Switch: How to Change Things When Change is Hard. Along with other great speakers, the day will end with Sir Ken Robinson – speaker of this great TED talk: Schools Kill Creativity


Details on each speaker:

Chip Heath – Strategy & CommunicationsChip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Chip’s latest book, Switch: How to Change Things When Change Is Hard, written with his brother Dan, was released in February 2010 and is already a NY Times and Wall Street Journal best seller. 

Sally Hogshead – Persuasion & InfluenceNine seconds. That’s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers’ interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions? 

Mitch Joel – Digital Marketing & Social MediaWhen Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – Canada’s best Digital Marketing and Communications agency (Marketing Magazine). 

Gary Vaynerchuk – Personal Branding in the New Media LandscapeOnline marketing trailblazer Gary Vaynerchuk is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. What raised Vaynerchuk’s notoriety even more than his business acumen was his foresight combined with his pioneering, multi-faceted approach to personal branding and business. 

Max Lenderman – Branding & Experiential MarketingMax Lenderman is Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards. He previously founded and ran Gearwerx Experiential Marketing, Canada’s premiere experiential marketing agency, with offices in Montreal and Toronto. 

Sir Ken Robinson – Innovation & CreativitySir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. ‘All Our Futures: Creativity, Culture and Education’ (The Robinson Report) was published to wide acclaim in 1999.