The Many-Armed Starfish at IMC

Techvibes Media Inc. is a media sponsor of the upcoming Internet Marketing Conference (IMC) in Vancouver. IMC is produced by Internet marketing experts, for Internet marketing experts, and for all of you who’d like to become Internet marketing experts.

The IMC speaker line-up is impressive – a virtual who’s who of Internet marketing. Over the next couple months, we’ll be highlighting some of the speakers here on the Techvibes Blog. First up was Andre Charland of Nitobi, next up is Darren and Julie from Capulet Communications.

The Many-Armed Starfish — Social Media Marketing Success Stories
by Darren Barefoot and Julie Szabo, Capulet Communications

Learn how everybody from tech start-ups to sports teams have used social media relations (with a particular emphasis on blogger outreach) to drive more visitors to their website, increase visibility for their online brands and reach out to the web’s newest influencers. Case studies include Future Shop and Brother Printers, book authors, technology startups, and cruise lines. You will leave with a richer understanding of how to immediately apply social media to your marketing campaigns, and get plenty of inspiration for new strategies.

Darren Barefoot and Julie Szabo are professional writers by trade, and veterans of the social web. They’ve run social media marketing campaigns for everyone from national retailers to software start-ups. They’ve been quoted as experts on social media on the CBC, BBC, in Wired magazine, The Wall Street Journal and dozens of other magazines, TV and radio programs. They’re also co-founders of Northern Voice, Canada’s biggest social media conference. Darren has 10,000 daily readers at, one of Canada’s most popular and oldest blogs.