Whether Canada owned the podium or not, one thing is clear: The Olympic Consortium, headed up by CTV, owned the Olympics. Over the course of the Vancouver 2010 Winter Olympics, over 28 million videos were viewed and more than 215 million pages were viewed on CTVOlympics.ca and RDSolympiques.ca.
According to their press release, the 28 million+ videos totaled more than 7 million hours of video consumption. Furthermore, more than 12 million unique visitors viewed the more than 215 million pages.
Want some more stats? Check these out:
- Online viewers watched more than 54 minutes of online video every day.
- There was more than 250,000 mobile videos downloaded during the Games.
- More than 34,000 people watched the men’s gold medal hockey game on their mobile devices.
- 6.2 Petabytes of video were delivered online.
- The Consortium’s YouTube site also had 5 million views
Alan Marcovici is the Vice President of Digital Media and Research for the Consortium:
These are staggering numbers. As proven by the average length of online viewers, the Consortium set a benchmark for what can be achieved through a quality video experience online. Canadians were given choice as to how, when and where they wanted to experience the Games, and we’re ecstatic they responded with such enthusiasm.
What are your thoughts on these Olympic games? How did you consume them? Are you also watching the Paralympics?