App Added to Connected TVs So Canadians Can Spend Even More Time Following Weather

Pelmorex Media, which ownes The Weather Network, announced this week that its weather application is now available on several “Connected TV” models, including Samsung, LG, and Panasonic sets.

Offering “similar features as its popular mobile and web apps”—like, you know, the weather—The Weather Network Connected TV app provides users with on-demand access to personalized weather forecasts and content.

Canadians, it is well known, are obsessed with weather—so why not have yet another portal from which to confirm that yes, it is raining or snowing, and yes, it will still be raining or snowing tomorrow.

“As Canada’s leading multi-platform weather information service, it’s a priority for us to be available on the newest technologies so consumers always have access to the information they need to plan their day,” says Naomi Lipowski, Director of iTV and TV Emerging Technologies, Pelmorex Media. “We’re proud to be at the forefront of this fast-moving category and we’re committed to delivering a great consumer experience as television viewing habits continue to evolve.”

40 percent of Canadian smartphone users and 35 percent of tablet users with weather apps choose The Weather Network, making it the most popular mobile weather app on most platforms in Canada. The app first launched on BlackBerrys in 2006 (before the iPhone even existed!) and has been downloaded more than 15 million times on BlackBerry alone and nearly 30 million downloads across all platforms.