Video of last week’s Third Tuesday presentation is now online thanks to Bruce Sharpe of Singular Software. Mhairi Petrovic of Out-Smarts Internet Marketing talked candidly about overcoming the challenges of marketing new media to traditional decision makers. Petrovic’s discussed the common objections old-school marketers have to new media and how you can use the basic principles of traditional marketing to educate them on new-school trends.
Petrovic is Chief Marketing Orchestrator and Founder of Out-Smarts Internet Marketing – a company dedicated to working with small to medium-sized businesses to maximize their Internet exposure. Passionate about social media, Petrovic blogs and podcasts regularly and puts her knowledge of the Internet to good use to develop and implement innovative Internet marketing campaigns.