Thriving Through the Downturn: Customers

This blog post is part of a series titled Thriving Though the Downturn: Eleven Strategies that will make your Company Boom.

Provide outstanding customer service. Treasure and value your customers and let them know you value them. Ask for testimonials and referrals. Word of mouth from your existing customers can be one of the most effective ways to generate leads. Talk to your customers and ask them where they see the most value in your products and services. Create a customer focus group of your key customers and run webinars with them to get feedback on your product positioning, your quality of service, and future product roadmap direction.

Educate the entire company on your customers and the value they bring. As companies grow, individual employees often end up in silos doing “their job.” They often lose sight of how what they do has a direct impact on the customer. Employees have to understand that without customers, there’s no revenue and without revenue they won’t have a job. You will have to repeat this message many times before it really sinks in, so regular communication to your employees on the value of customers is critical. One way to do this is to feature a great customer story once a month that shows the way your company was able to make a real difference for the customer. This can be by the way of great customer service, new product features, or innovative ways that customers are using your product.