Webnames.ca Launches Trademark Clearinghouse to Thwart Cyber-squatters

Canada’s original domain name registrar Webnames.ca announced today the launch of the Trademark Clearinghouse (TMCH) – a Trademark validation process for Trademark holders designed to thwart cybersquatters.

And with the internet about to explode with the launch of the new generic top level domains, their timing couldn’t be better.

New domain extensionslike .blog, .food, .sex & .web will open up new possibilities for branding on the web. Unfortunately with this comes an opportunity for domainers to catch a big brand sleeping and bleed their brand equity online.

According to today’s press release, the TMCH will help streamline the process for Trademark holders by tapping into a database of trademarks that will be established by ICANN (Internet Corporation for Assigned Names and Numbers).

The main role of TMCH is to serve as a central repository for the information related to the rights of trademark owners to be stored, authenticated and distributed. Once a trademark has been validated and stored by the TMCH, if a third party attempts to register a new domain and the domain matches up with a trademark existing in the TMCH, the third party will receive a warning that the creation of the domain may be considered cybersquatting. If that party ends up registering that domain name, the original Trademark owner will get notified.