What does tomorrow bring? The Tomorrow Awards is a new initiative for the international advertising community looking to discover what the future holds as technology and society races ahead.
Most award shows have defined categories that separate entries, this award show will take a shot at the bow and remove categories altogether. Often those behind new technologies don’t apply if they don’t neatly fit into a defined category. The Tomorrow Awards will showcase both creativity and technology globally in a way that allows the best ideas to shine regardless of their medium or form.
Ignacio Oreamuno, President of the Tomorrow Awards, says in the press release that the industry is at a crossroads and that this award show will “help the industry navigate through change.” This means that along with the letting go of categories, they will let the worldwide advertising community pick the shortlist, and allow anyone in the industry to vote on what they think deserves recognition.
The results of this vote will determine the shortlist that will be judged by a select group of judges, led by the Tomorrow Awards’ Chairman Rei Inamoto, Chief Creative Officer at AKQA Worldwide, an interactive shop with offices in the US, Asia and Europe and clients like McDonald’s, Coca-Cola and Visa.
This is not only about advertising agencies, but about dynamic and innovative tech companies that are breaking new ground and challenging the status quo in ways that were not possible a few years back.
It is about how those technologies can be used to connect with audiences today and what they will be able to do tomorrow. It’s a chance for these firms to spread the word about their work to a global audience in advertising and marketing that are hungry for solutions to their communication challenges.
This is an age where technology is moving at breakneck speed, forcing advertisers and marketers to play catch up. How they work together to capture the audiences’ attention and start real dialog is one of many questions the Tomorrow Awards seeks to confront. Not necessarily to find the answer but to help provide direction for everyone looking for a clue as to what comes next.
The call for entries for the Tomorrow Awards starts now and goes on till April 30th. For information on the Awards and submission detail visit TomorrowAwards.com.