Toronto-based company helps professionals integrate

I first met Carolann Barton at the Toronto Real Estate Board’s Realtor Quest trade show.  The name of the company she represents is called The Social Media Company.  That’s right. “The” with a capital “T”.  So I had to talk with her and get her on camera.

Carolann insists that the customization and integration they provide will enable her clients to show their best stuff as they enter the social media world. 

Who are the types of people/brands she can help?  Everything from small businesses to professionals. 

Here’s a bit of our conversation:

What are your thoughts?  I think knowing how to use the tools are as important, if not more so, than making the tools look sexy.  What say you?