Toronto-based Indusblue develops popular Olympic iPhone app

Now Olympic enthusiasts can keep up-to-date with all the events and news leading into and during the Vancouver 2010 Winter Games with the launch of a new iPhone application.  Pre-Olympic coverage, photos and an events schedule are currently available through the free application. 

Currently, news items such as the recent announcement of the men’s Olympic hockey team, athlete injuries and coverage of the Torch Relay are examples of stories that are currently available on the

According to, Alon Marcovici, vice-president of digital media and research for the Consortium, said the app falls in line with the group’s commitment to be customer- and fan-focused.  “We want to let people have the opportunity to enjoy the Games how, when and where they want to,” he said.

Since launching in December 2009, the app, developed by Toronto-based Indusblue, has maintained a number five position in the iPhone app store’s free sports category.  An enhanced version of the app will be available as a paid upgrade next month.  The price has yet to be set though Marcovici indicated it would be “super cheap.”

It will include a viewer’s guide, live streaming results, medal alerts and standings, and access to various Olympic related blogs.

As a potential viewer and consumer of the Olympics, what sort of information would you like to see on this upgrade?  Please feel free to comment below.