Toronto-based Finds The Best Deals On Tickets From Over 100 Websites

TicketFlow is a new Toronto-based start-up which aims to provide the best deals on theatre, concert and sporting event tickets from across the web – scanning through over 100 of the top ticketing websites such as Stubhub, Razorgator and TicketNetwork. They launched in June ’09 and have already been featured on the Wall Street Journal, Lifehacker and TechCrunch, among other publications.



I visited them recently at their office and caught up with the founders – Justin Hartzman and Jeremy Poriah to get the full scoop on the story behind the start-up and their product.

They had previously been involved in a web consulting business and came up with this idea back in March ’08. Within a short amount of time, they have gone from raising angel funding to developing and launching the website.

This is how TicketFlow works:

Enter a search term for a ticket you are interested in (eg – Blue Jays); TicketFlow will then check against various ticketing websites and show the results, which can be sorted based on price, location and other criteria. To purchase the desired ticket, user is redirected to the original site. TicketFlow earns based on these affiliate links and the user ends up getting the best possible deal. One of the unique features of TicketFlow is the “Interactive Map”, which shows ticket availability by seating area in a stadium (screenshot below):

With about 65,000 events and 15-20 million tickets, TicketFlow already has a huge database, and due to the nature of the service, a live search is performed every time for actual tickets.

All in all, TicketFlow is off to a flying start. They have their COO located in Silicon Valley and have assembled an amazing array of advisors. Alongwith a nicely functioning application and enthusiastic team behind it, this is one start-up to watch out for from Toronto. I asked Justin how did they manage the transition from web consulting to product start-up, and he mentioned – just went from working 9 to 5 to working 8 to 10!…goes to show the incredible amount of effort required to do something like this!

Check out TicketFlow at and feel free to get in touch with Justin / Jeremy at admin AT if you are interested in working with them / exploring business opportunities or simply have some feedback on the service.