Toronto’s Guardly safety app goes cross-platform with BlackBerry and Windows Phone 7

This morning Toronto startup Guardly announced that they have added BlackBerry and Window Phone 7 to their app lineup.

Guardly enables smartphones users in an emergency to instantly alert, connect and collaborate with their trusted personal safety network and authorities with only a single tap on their device.

Today’s announcement makes Guardly the first mobile personal safety service in North America to offer cross-platform support and availability on Apple iOS, BlackBerry and Windows Phone 7 devices.

Available for iPhone since April 2011, Guardly has been widely adopted by students, real estate agents, social workers, travelers, those afraid to walk alone at night or concerned about dating or domestic violence.


“Not every emergency or situation requires 9-1-1 and sometimes friends, family members or neighbors who are nearby can respond to a call for assistance even faster,” says Josh Sookman, Guardly Founder and CEO. “We’ve created a mobile alarm and monitoring service that accompanies you at home or on-the-go and that’s designed to be quickly accessible in an emergency, when seconds really matter.”

Guardly is a free download and includes Guardly Alerts – a free service – that provides the ability to send location-based emergency alerts to up to 15 emergency contacts by voice call, SMS and email.

Guardly Connect is an upgrade that delivers a stronger sense of security by connecting you to these same people through voice conference, instant messaging and real-time location data with a single tap on your BlackBerry, Windows Phone 7 or iOS device. Guardly Connect is now available for $1.99/month or $19.99/year.

Could Guardly be for you? Today’s announcement included some use cases that could apply to anyone.

  • Megan is a student at St. Philip’s College where she’s training to be an ultrasound technician. She gets nervous walking home late at night, and never takes classes that end after sunset. Megan loves that Guardly on her smartphone is like having the campus blue light security system in her back pocket.
  • Jennifer is a twenty-something PR professional in Vancouver who likes to hike and jog the trails near Whistler, B.C. Often alone, she wants to be protected in case she runs into danger in a remote area. Guardly gives Jennifer peace of mind and has become her trusted safety companion.
  • Michael is a 59 year-old BlackBerry-toting sales executive from San Francisco with chronic heart disease. He lives each day knowing that, at any moment, he may need immediate medical attention. Mike lives alone, but has confidence that Guardly can instantly call the authorities as well as neighbors who can often arrive before paramedics to provide life-saving assistance.

The two new apps are available for download from BlackBerry App World and from the Windows Phone Marketplace in the United States and Canada. Guardly for Android is in development and will be announced shortly.

Guardly closed a seed round of financing in April 2011 that includes investments from Extreme Venture Partners, Bryker Capital and several angel investors.