Toronto’s Hubba Raises $11 Million Series A Led by Real Ventures

Toronto’s Hubba announced today that it has secured $11 million in capital for its Series A round of financing. 

Over the last year, Hubba has grown the user base to over 10,000 brands and retailers and tripled the size of their team.

Building on this momentum, Hubba will use the financing to accelerate expansion into additional verticals and geographic regions while continuing to invest in new products that service the commerce community.

“At Hubba, we are on a mission to be the source for every piece of product content for every product on the planet. The goal is to power this new generation of commerce while shining a light on amazing products and brands,” said Ben Zifkin, CEO of

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“The market has clearly spoken and Hubba has the right platform, business model and, most importantly, the team to take on this huge opportunity. We are extremely fortunate to have the backing of some incredible investors and the support of an unbelievable community of forward-thinking, creative and enthusiastic brands and retailers.”

The Series A was led by Real Ventures with Kensington Venture Fund and various funds managed by Canso Investment Counsel, alongside strong participation from existing investors such as Brightspark Ventures and notable angels.